Golden Grooming Co is a minority-owned grooming company that offers high quality, all natural skincare and hair care products specifically designed for black men and other men of color. Just as humans are all different and those differences should be respected and celebrated, we feel the same about the products we carry and what we do here at Beard MKE. Facts are facts y’all- caucasian hair is typically thinner and straighter than the hair of people of color which tends to be thicker, curlier & more textured, so it only makes sense that different products exist to address the different needs out there. As we are a store that welcomes ALL people no matter your race, gender or orientation we feel that we should also be providing products that caters to our wide variety of customers & this product does just that!